The first interactive movie-theater experience of the World

To friends abroad ...

The Product:
Fiat Idea Adventure, a light off-road car based on Fiat’s adventure line. Designed for adventurous people who live in urban cities.

The concept:
The life in the city is a big adventure, bringing surprises and day-by-day consequences. No matter your choices adventures will always cross your way. So, take advantage of it.

The Interactive Movie-Theater Experience
John is a guy who has a hurried life as all of us live circumstances and events as consequences of his choices transforming his day in a real adventure. The interactive film gives users a chance to play as god and experiencing a different life’s options, from the most unexpected to the most ordinary. Anyway life always reserves surprises and give him an opportunity to live unexpectedly adventurous experiences.

The Idea-Adventure interactive movie has approximately 6 minutes and can generate until 16 different versions. It will be exhibited between traditional previews at the most “cult” movie-theaters in Sao Paulo, Rio and Belo-Horizonte. The interactivity in the movie-theaters will happen through a personal test where people answer questions using their cell phone following instructions on the big screen and sending answers by SMS. After two next previews it will exhibit the film built by choices of the majority viewers. Finally, the film ends inviting users to create other days in John’s life at www.ideaadventure.com.br.

The interactive movie-thater was created by AgenciaClick, with Rodrigo Meirelles as movie director and Fernando Meirelles (City of God director) as executive-producer.